Industrial Testing on Animals for the Beauty Product
In March 2013, the EU passed new legislation that banned the sale of all cosmetic products tested on animals within the EU, no matter where within the world the test happened . Companies renowned for his or her animal cruelty practices were forced to reevaluate their production methods and transition to a financially viable system without testing on animals.
Now, many brands pride themselves on their status as cruelty free and it forms an integral a part of their ethical policy and brand image. Brands, like Lush, The Body Shop and Illamasqua all take a firm stance against animal testing and it’s proven fashionable consumers. Even within the USA, makeup brands, like M·A·C and Nars have ceased animal testing on their products, showing a rise in awareness of the public’s demands.
However, a recent spike in social media posts calling out companies which still test on animals has thrown certain makeup brands into the spotlight, as questions surface about the legitimacy of their cruelty free image.
The issue arises when brands plan to sell within the Chinese market, which demands all beauty products must undergo a hygiene test before happening sale. These tests force animals to undergo extreme suffering: they’re force-fed products, have their eyes and ears smeared with makeup and are doused in perfumes, beat an inefficient and misguided plan to ensure they’re safe for human use. This practice has been proven time and time again to be of little use, as more efficient, ethical and trustworthy tests which don’t involve animals are available worldwide.
M·A·C claims to be cruelty free on its website with this statement. “M·A·C doesn’t test on animals. We don’t own any animal testing facilities and that we never ask others to check on animals for us. While some governments conduct animal testing to prove safety before they’re going to allow us to sell our products, M·A·C has never tested on animals and that we still be a pacesetter within the movement to finish animal testing globally”. Though M·A·C claims to be a pacesetter in ending animal testing, its decision to sell products in China and permit the Chinese government to check their products on animals paints a special picture.
As it’s the season for brand spanking new Year’s Resolutions, many cosmetics fans have taken it upon themselves to start out the year 100% cruelty free. Of course, within the EU we are lucky enough to possess laws restricting the assembly , manufacture and trade of any cosmetics tested on animals. Luckily, this may be translated into UK law after Brexit. once we travel abroad, the apparent solution is to read the label; often the merchandise will state that it’s not tested on animals. However, even using product labels as a guide can often be misleading. In the U.S, there are not any legal definitions for the terms ‘Cruelty Free’ or ‘Not Tested on Animals’ and this is often where confusion arises. The U.S Department of Health and Human Services states “Some companies may apply such claims [‘Cruelty Free’, or ‘Not Tested on Animals’] solely to their finished cosmetic products. However, these companies may believe staple suppliers or contract laboratories to perform any animal testing necessary to substantiate product or ingredient safety.”
The only thanks to know surely is to try to to your research. Beauty blogs, forums, activist groups and YouTubers all provide a wealth of data for those out there trying to find a cruelty-free beauty regime in 2018.
As for the financial viability for companies wishing to become cruelty free, the proof is within the pudding. Lush launched in 1995 with a strict policy against animal testing. the corporate is now one among the foremost successful cosmetics companies on the main street . Lush have stated:
“We have built Lush from day one using this policy – and that we believe this shows that it’s possible to create , manufacture and convey to the market a whole range of products with none involvement in animal testing. Our founders launched this policy in June 1993, whilst still running their previous company, Cosmetics to travel . So once they started Lush in 1995, it began life using this policy and has stuck thereto ever since.”
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